Level 01
Generative AI
ChatGPT, Claude, Copilot. Prompt in, process output. You control every step manually.
Training for Trainers & Coaches · Live Online
From Tool Use
to Impact Architecture
You already use AI in your work as a trainer, coach, or learning architect. But you do not yet use it in a way that fundamentally changes your work. That is the difference this training makes.
Request a seatAt a glance
- —4 × 4 hours live online
- —Maximum 6 participants
- —3 × 1:1 coaching included
- —5–6 weeks program duration
- —Start May 2026
AI is changing what is expected of us as trainers and coaches.
Not the one who knows the most tools gets better. But the one who understands how AI is truly integrated into their work — as a system, not as an experiment.
90% of trainers and coaches work on level 1: they prompt, read the output, process manually. That saves some time. But it does not change anything fundamentally.
„I use AI daily. But I feel I am only scratching the surface."
This training addresses exactly that. Wirkarchitektur is our term for the design logic that turns AI usage into reliable impact — and the training builds it. Not through more theory, but through a system you develop during the program on your own tasks.
The three AI levels — where do you stand?
What matters is not whether you use AI, but how.
Level 02
Automation
n8n, Make, Zapier. Rule-based flows. You build the path once — then it runs without you.
Goal of this training
Level 03
Agents
You define the goal. The AI plans, decides, and executes itself — you approve the result.
The distinction at a glance
An assistant waits for you. Automation waits for a trigger. An agent waits for a goal.
Level 1
Level 2
Level 3
Who starts?
You
A trigger
You (once)
Who thinks?
AI on demand
Nobody — rules
AI independently
When something unexpected happens?
You adjust
Flow breaks
Agent decides
Effort for you?
Every time
Only setup
Only goal definition
Example
Write a concept
Transfer email automatic
Briefing analysis + concept + materials
↔ Swipe to see all levels
Level 2 frees you from repetition. Level 3 frees you from complexity. Together they mean: When you are in the room, you are truly in the room.
Who it is for
You work as a trainer, coach, or learning architect — and recognize yourself here.
- —You already use AI — but not systematically and not on all levels
- —You know there is more possible — but do not know where to start
- —You want concrete results, not more theory about AI trends
- —You want a system that does not end up in the drawer after the training
Maximum 6 people — so that everyone gets sufficient individual attention.
4 × 4h
Live modules online
3 ×
1:1 coaching included
5–6
Weeks program duration
The program
Four modules. Each with a clear goal — and a result you take with you directly.
Session 01
AI Position Assessment
- —Self-check: on which level do you really work?
- —Experience the three levels live — not explained
- —Application potential for trainers and coaches
- —Identify your first own task on level 3
Session 02
Tool Mapping & Process Optimization
- —Which tools for which task — concretely for your business
- —Identify processes that can be automated
- —Build your first own automation — live
- —Typical mistakes and how to avoid them
Session 03
From Prompt to Agent System
- —What distinguishes agents from automations
- —Training concept in 10 minutes — live demo
- —Design your first own agent system
- —Your own conception model as foundation for AI design
Session 04
Your Impact Architecture
- —Present your system and refine it through the group
- —Peer review — concrete, not nice
- —Handover into daily work: what runs starting Monday?
- —Follow-up: joint session after 6 weeks
Between modules: transfer tasks, peer tandems, and individual 1:1 slots for your specific situation.
What you take with you
No certificate. No slide deck. But a system that truly runs in your work.
An AI work system — built on your real tasks, not on examples
Concrete automations running from day 1 after the training
Training concepts created by an agent system for you — not manually
Clarity: which tools are truly relevant for your work
Prompts, templates, and workflows developed from your practice
A learning group on the same path — even after the training
What carries the program
Four modules are the frame. What makes the training effective happens between and after.
Transfer
Between modules
- —Each unit ends with a concrete transfer task for your practice
- —You apply it directly — not someday, but in the current week
- —In the next module you bring what worked — and what did not
- —No theoretical homework, but real application cases
Peer Groups
Learning in the group
- —Fixed peer tandems accompany you through the entire program
- —Regular peer sessions: mutual review, concrete feedback
- —You learn not only from the trainer — but from people in the same situation
- —Different contexts, one shared challenge
Community
After the training
- —You remain part of the group — the exchange does not end with the last module
- —Follow-up session after 6 weeks: What has changed?
- —Biweekly transfer and implementation calls — exclusive for the current cohort and alumni
- —A group that speaks the same language — and keeps growing
1:1 Coaching
Your individual situation
- —3 personal 1:1 sessions of 60 minutes — included in the program
- —No group solution: we look together at your concrete context
- —Your tools, your processes, your tasks
- —Flexibly schedulable — you book when you need them
Free impulse
The 5 Thinking Errors with AI in Training, Coaching, and L&D
Why AI often impresses but changes too little — and what is needed instead. As a compact document to take with you.
Inhouse
Book the training for your team.
Tailored to your tools, your processes, and your application cases.
Request an inhouse engagement
Write with the subject „Inhouse – AI Impact Architecture" to info@focusinstitute.io — we will look together at what fits your situation.
You care less about building competency and more about a concrete result — an AI system that is brought into your everyday work?
To the implementation lineDer Maßstab · Newsletter
After the document — if you want more.
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More about the newsletter →Frequently asked questions
What you should know before signing up.
Who is this training for?
This training is designed for trainers, coaches, consultants, learning architects, and L&D professionals who want to integrate AI into their work in a serious, substantive way — not just try it out. It is for people who design learning processes, development formats, or knowledge work, and who want to build a solid understanding of AI for that context.
How is this different from a typical AI online course?
This training differs from a typical online course on AI mainly in that it does not stop at tools, prompts, and individual tricks. Instead of just showing applications, it builds a working understanding of how AI is embedded into real work and learning processes. The focus is on Wirkarchitektur — context, rules, steering, and useful integration in everyday practice. The result is not just more knowledge about AI, but higher quality in using it.
Do I need to know how to code or bring technical expertise?
No, you do not need to know how to code or bring specialized technical knowledge for this training. What matters is the willingness to look at your own work carefully and to understand AI as a way of working, not just a tool. The training is designed so that people without a technical background can participate meaningfully. Those who already have some experience will gain structure, clarity, and depth.
How much time between modules is realistic?
The workload between modules is designed to remain realistic alongside a normal working schedule. What matters is not putting in as many extra hours as possible, but transferring the content purposefully into your own practice. Plan for around 1 to 3 hours per week for reflection, experimentation, and transfer. If someone works particularly intensively on their own cases, the workload can occasionally be higher.
What will I take away from the training?
After the training you take away not just more knowledge about AI, but greater capacity to act in your own work context. You understand how to use AI meaningfully for concept design, transfer, learning processes, material development, and knowledge work, without getting lost in tool questions. You also gain a clearer view of where AI relieves effort, where it can improve quality, and where it needs to be carefully guided. The goal is not short-lived enthusiasm but durable application.
How do I sign up?
Registration happens directly through the Academy page or the contact option linked there. If you want to check in advance whether the training fits your work context, you can send a brief inquiry. The entry stays simple without becoming arbitrary.
Start May 2026
Maximum 6 seats.
The group remains deliberately small. Once all seats are taken, no further entry is possible.
Direct request by email. No form. No sales call.